Komen
“Reflections of You” breast cancer kiosks
Project
name:
Reflections of You breast cancer educational kiosk
Project
overview:
The Reflections of You breast cancer educational kiosk aims to
increase breast cancer awareness by providing individualized information
in a personal health magazine. Using a touch-screen computer kiosk,
women complete a brief questionnaire about breast cancer and mammography.
The answers they give determine which stories go into the magazine
they receive. Thus, every woman gets a unique magazine printed
out on the spot. The magazine includes information on breast cancer,
mammography guidelines, and where to get a mammogram in St. Louis.
Purpose:
The research questions for the kiosk project are as follows: “Is
the kiosk being used? How many women are using it? In what settings
is the kiosk used most frequently?” This is a feasibility
study, which means the results will be used to determine if more
kiosks should be built.
Outcomes:
We hope to reduce health disparities among African American women
by increasing awareness of the importance of mammography. Though
cancer incidence is generally lower for minority populations,
cancer mortality is generally higher. In Americans diagnosed with
cancer, the five-year survival rate for whites is about 50%, but
only about 38% for African Americans. Due partially to a lack
of early-detection information, breast cancer is more likely to
be discovered at an advanced stage in African American women –
too often after the cancer has spread. One way to confront this
disparity is to distribute reliable information about breast cancer
screening. The Reflections of You kiosk is made to deliver personalize
information in a meaningful way directly to the women who can
benefit from it the most.
Formative
work:
Each Reflections of You magazine is portrait size (8.5”
x 11”), full-color, and up to eight pages long. Stories
for the magazines were first created in 1999-2000 by a team of
African American women research assistants, a community advisory
board of African American women, and project investigators and
staff led by Dr. Celette Skinner, who has extensive experience
developing and evaluating tailored interventions and cancer prevention
programs for African American women. In 2002-2003, we worked closely
with the same community advisory board to update these messages
as well as the visual design of the magazines.
Intervention:
The educational kiosk was designed specifically for African American
women, based on the findings of a larger study conducted from
1999 to 2003. Originally developed in 2002-2003, the Reflections
of You breast cancer educational kiosk will continue until October
2004 due to the support of the St. Louis Affiliate of the Susan
G. Komen Breast Cancer Foundation.
Project
staff:
Debbie Pfeiffer, MA, Project
Manager
For
more information about Reflections of You breast cancer educational
kiosk please contact:
Debbie Pfeiffer,
Project Manager
4C: Center for Cultural Cancer Communication
Campus Box 1009
700 N. Rosedale Ave.
St. Louis, MO 63112
Phone: (314) 935.3715
Fax: (314) 935.3757
E-mail: dpfeiffer@gwbmail.wustl.edu
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